MOTE

BREAST CANCER PREVENTION Campaign

This project stood out for its creative and innovative approach, setting it apart from typical campaigns.

The Campaign went through 2 phases: 2 Posters. 2 Copys. Same approach.

OBJECTIVE

The objective was widely achieved through its impact on people’s awareness. The focus was on emotional appeal using aesthetic elements while conveying a STRONG and direct message about the LESS OBVIOUS ASPECT:

“Not everything that is visible represents reality”