PRODIVET is a company specialising in nutrition and the commercialisation of chemical, pharmaceutical and cosmetic products.) It provides a service focused on the needs of the veterinary medical practitioner.

MOTE: To introduce PRODI-NAT-AC to the market, a new vitamin supplement specially developed for dogs and cats.

CHALLENGE: Creating an identity that quickly showed the target group: DOGS and CATS. 

The choice of a very cartoon-style design was part of a communication strategy whose main objective was to ensure that the vitamins were quickly identified.

Energy, fun and enthusiasm were key elements in the aesthetics of all the communication, which included the creation of promotional brochures and colourful packaging. These packs, firstly, stand out easily on shop shelves and are visually attractive, with the aim of stimulating purchases.