INTRO

Operating in the market since 1973, specialized in structuring investments plans and financing solutions to support their clients’ sustained growth.

“We create relationships of proximity, trust and continuity with our clients, adding value to their businesses by providing consultancy services in the area of financial incentives, tax benefits and strategic and financial consultancy”

MOTE

In order to create this identity, I relied on an informal briefing in which I was told the values that underpin GTE consultants in providing an excellence service to its clients. Based on this premise, I drew up a whole concept that would shape this idea and the fundamental basis of the business.

The way I found to “illustrate and support” the new identity concept for GTE Consultores was to “elevate” the letter “c”, detaching it from the acronym GTE, giving this “c” a new identity, plus the values:

Client > Trust > Growth > Continuity

CHALLENGE

To develop the entire branding and communication strategy based on and using the new graphic element, giving it elegance, professionalism, and seriousness, conveying the same premises of commitment that GTE has with its clients.

The visual identity combines refreshing colours such as green and a “warm”, welcoming grey, while at the same time providing this identity with the elegance that was expressly requested by the client, setting me apart from colours normally associated with this type of company, which choose to be identified with more classic colours such as bottle green, dark grey and Bordeaux.