INTRO

O Forno da Mealhada is a company specializing in the tradition of roasting suckling pig à Bairrada in traditional wood-fired ovens.

THE CHALLENGE

The challenge was clear: to stand out in the region, which was already full of establishments with the typical image of a spit-roasted pig. In addition, Forno da Mealhada’s target audience was more exclusive and demanding. Therefore, the careful choice of colors, such as gold and black, was fundamental to creating a sophisticated and contemporary image for this niche market.

THE IDEA

The central idea was to create a unique and memorable identity. I chose to represent a piglet that defies expectations, “Imagine a piglet that defies gravity…with a snout that can be found both at the front and near its tail.” This approach added a touch of humor and eccentricity, also fulfilling the client’s posture where humor was an essential factor.