INTRO

The first hairdressing salon in Portugal exclusively designed thinking of children and young teenagers, providing them with a fun and cosy space, totally adjusted to their needs, motivations and characteristics.

MOTE

Baetas&Cª’s motivation is to help parents and children reduce the natural resistance to getting their hair cut, transforming what is normally seen as a problem into a fun experience.

CHALLENGE

To achieve this, all the necessary pieces were developed for a space with these characteristics. Including the creation of promotional materials such as flyers, invitations, signage, merchandising items (towels, mugs, badges), attendance certificates, birthday cards, environmental decoration, chair covers, bag creation, and much more.

A complete branding and communication strategy was developed for a new concept, the first to be created in Portugal, exclusively aimed at children.

“At Baetas & Cª getting a haircut will be a party!”