INTRO

Travel Tailors is the first Portuguese agency specialised in tailor-made trips.

Founded by three visionary women whose mission was to bring happiness to travellers through personalised dream trips, with an unequivocal commitment: to be the leading agency in Portugal for travellers with premium interests.

MOTE

To create a relaxed brand, yet at the same time demanding, taking into account the selected target audience.

CHALLENGE

Keeping this fundamental premise in mind, the branding and communication strategy for the new brand was fully developed, going through all the necessary stages. This included everything from the logo design, stationary, travel programmes, to personalised labels, merchandising and even the layout of a book, which was written by one of the agency’s founders.

Each step was carefully planned and executed to ensure that the brand reflected its relaxed and demanding essence in every detail and interaction with clients.