BRANDING
GUIDELINES IDENTITY
COMMUNICATION
GRAPHIC DESIGN
STATIONARY
SIGNAL
client: Solar da Luz
INTRO
Built between the 17th and 18th centuries by a noble family, whose coat of arms can be found at the entrance door, this mansion includes a chapel dating back to 1632 and 12 completely renovated suites. The renovation of this historic building, initiated in 2012, marked the beginning of a new chapter in its history. The restoration honored the original character infused with contemporary comfort and amenities.
MOTE
The name of the building: Solar da Luz
CHALLENGE
During the first meeting I had with the owners, it was suggested that the new identity should incorporate the family coat of arms. However, my vision aimed to create an aesthetic language that directly conveyed the meaning of the name, “illuminating the path to a bright future.”
# STORYTELLER



