INTRO

DIGITAL ACADEMY FOR PARENTS is a digital literacy project aimed at reducing the impact of the pandemic on families and combating social exclusion in the digital world. This project was launched by EDP Distribuição in partnership with the Directorate-General for Education, which aims to teach parents how to help their children in distance learning and online TPC. The idea is to bring parents back to school for daily sessions.

The project is aimed at families with children from the 1st and 2nd cycles of schools inserted in Educational Territories of Priority Intervention (TEIP), that is, with greater economic and social difficulties.

THE OBJECTIVE

To conceive and create an image / concept that encourages Parents / Guardians to take an interest in this theme, for their Education and also for the Education of their children.

THE CHALLENGE

 Bringing Emotivity and Approach to the issue of Digital. Uncomplicate the issue of distance learning. Bring Educators closer to their children’s New Education Tools. With these new learning tools, “NEW ROOTS” can be created, whether Emotional or Educational, and refer to the concept of family, togetherness and mutual learning, Parents and Children. The key idea is in the Family, which, like a Tree, creates numerous roots and thus achieve an increasingly solid, comprehensive but consistent education. An Education that must be embraced by the Family

Digital Academy for Parents – EMBRACE YOUR CHILD’S EDUCATION – the signature created and chosen to complement The Emotional Roots that Embrace Your Child’s Education. The project involved creating an identity, branding and communication, Poster, Brochure, Training Badges, Gifts, Content for Digital Platforms.