INTRO

Z – Plano is a company of studies and projects, of operations engineering, planning and monitoring and logistics.

MOTE

Reimagine Engineering as something innovative”, challenging the notion of traditional engineering solutions, which are based on precision and intelligent tools, to incorporate a more intelligent and cerebral approach. THE ENTIRE COMMUNICATION WAS CONCEIVED UNDER THIS PREMISE.

The briefing focused on an essential practical consideration: Initially developing a NEW Identity/Rebranding with a New Position SIGNATURE – The intelligent solution towards overcoming challenges; Stationary material and templates presentations; A Corporate Brochure ( translated into 3 languages: Portuguese, English and Spanish).

CHALLENGE

To create a “cerebral” piece explaining the whole concept of “Intelligent Engineering”.

The Z-Plano’s Corporate Brochure had a crucial practical concern and for this reason, essential requirements: A piece that fits a specific format; It would have to be capable of being presented and read at a restaurant table (the place where work meetings would take place); Could not exceed the size of an A4 and had to be easy to handle. When opened, it couldn’t take up more space than a person’s place at the table and it couldn’t be in danger of getting food on it either.

It was chosen in a foldable format that would allow it to be read in stages.

The contents were designed to be visually appealing, but graphically highlighting and supporting the concern that Z-Plano deeply valued – Intelligent Engineering with Intelligent Solutions to Overcome Challenges.