INTRO

JUNEX is a highly recognised own brand of Manuel J. Monteiro, whose products are mainly manufactured in Portugal. The Junex brand cuts across all business areas and offers product solutions in household appliances, hotel equipment and air conditioning.

MOTE

For the New Free-Standing Stoves catalogue: “JUNEX IN A NEW ERA”

CHALLENGE

With the evolution of the market, the kitchen is once again taking the centre stage. Regardless of the size of your family, wether it’s large, small or just compose by friends, the kitchen is the epicentre of gatherings. Here, everyone crosses paths and shares desires and secrets. This is the place where everything happens.

In 2006, JUNEX adopted a communication concept in line with this trend, representing “the new kitchen”. A social space, a meeting point for pleasure.

OBJECTIVE Communication that segments consumer groups, touches the heart and celebrates the passion for cooking. It brings the brand even closer to consumers and demonstrates that JUNEX shares this passion.

Today, JUNEX would define its slogan as follows: “In every home, a family. In every home, a kitchen. In every kitchen, a meeting. A family and JUNEX.”